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"Recently very hot, home in urgent need of an energy-saving and good cooling effect of air conditioning, coincided with the '6·18' discount, hurry to come and have a look." Ms. Huang is buying air conditioners in an electrical store. Yesterday, Guangzhou Daily all media reporter visited a number of stores selling electrical appliances found that compared with other household appliances, there are many consumers who come to buy air conditioners. Data show that in the first week of "6·18", the scale of air conditioning increased by 90.2% under the low base and high temperature weather in local areas in the same period last year, and the retail end of air conditioning maintained a good growth rate, and the turnover efficiency of the market accelerated. At the same time, the pace of enterprise production and inventory is accelerating, the data show that in June, the output of air conditioning enterprises was 17.78 million units, an increase of 38.6%.
Air conditioning market "heating up" enterprises production and stock pace accelerated
"When the weather is very hot, I can sell a dozen or 20 air conditioners every day." Ms. Liao, who works in a Suning Tesco store in Haizhu District, told reporters.
Air conditioning enterprises also launched a variety of promotional activities to attract consumers, such as a more than 6000 air conditioning, through the manufacturer's discount, store discounts and other superposition, the minimum is only 4599 yuan. For example, an enterprise said that the purchase of a certain model of air conditioning can enjoy 0 yuan installation, 1 year replacement, 10 years warranty service.
Online monitoring data of AVC show that in the first week of "6·18", the scale of air conditioning increased by 90.2% under the low base and local high temperature weather in the same period last year. This year, Jingdong "6·18" pre-sale opened for 4 hours, and the pre-sale order amount of 2-horse hanging air conditioners increased by more than 5 times year-on-year.
Not only the terminal market is busy, but many air conditioning manufacturers have also increased production scheduling recently. According to the production data of OVI Cloud Network (AVC), the output of air conditioning enterprises in June was 17.78 million units, an increase of 38.6%. Among them, the export production was 6.01 million units, an increase of 29.9%, and the domestic production was 11.77 million units, an increase of 37.7%.
Ovey Cloud network (AVC) research that the current air conditioning production and sales continue to grow the main reasons are: consumption recovery, air conditioning retail to maintain a good growth rate, market turnover efficiency accelerated. The pace of production and inventory of enterprises is accelerated; Last year, the overall inventory level of the industry is relatively low, more is the logic of making up safe and reasonable inventory.
Guosheng Securities research report believes that raw material prices are down this year, and the profitability of the air conditioning industry chain is expected to be repaired.
The sales volume of low-energy products has increased significantly. The consumption trend of the "post-90" series is obvious
Since the beginning of this year, the Ministry of Industry and Information Technology has organized a joint action to promote green smart home appliance consumption, bringing together all parties to mobilize the whole industry chain and fully releasing the potential of the green smart home appliance market. For the majority of user groups, the concept of green and low-carbon is increasingly popular, and more environmentally friendly and green household appliances are increasingly favored by consumers.
Since the launch of "June 18", the search volume of "first-level energy efficiency", "fresh air conditioning" and "self-cleaning air conditioning" on the Suning Tesco online platform has increased significantly, increasing by 95% year-on-year. At the same time, 90% of users choose first-level energy efficiency, and the total sales of first-level energy efficiency air conditioners increased by 95% year-on-year. Through the trade-in campaign, 30,000 Class 5 energy air conditioners were recycled.
"Consumers are very concerned about health and energy saving products, such as' fresh air conditioning 'is the main product of our store, although it is about 1,000 yuan more expensive than ordinary air conditioning, but many consumers still choose it." Air conditioning sales Ms. Huang said.
In the opinion of Major General Ding, the observer of the production economy, enterprises should actively promote the optimization and upgrading of products, especially on the direction of energy saving, green and healthy, to meet the new needs of consumers, "many civil air conditioners are facing a new stage, enterprises to promote energy saving, health and green products have a lot of market space."
The reporter noted that the "post-90" consumer set of consumption trend is more obvious, "energy-saving air conditioning cabinet +2 hang up" hedging sales doubled year-on-year, "one drag four" models of central air conditioning sales increased 105% year-on-year, one-time online orders of more than 3 products more than 7 users became after 90.
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