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In the view of many air conditioning enterprises, there is not a continuous high temperature can not solve the market downturn, nor a high temperature can not crack the manufacturer growth problem. But for the air conditioning market in 2023, will the heat really come? Put aside the uncertainty of high temperature, how will many air conditioning enterprises start a new battle of certainty?
Aside from the uncertainty factor of "high temperature weather", for many manufacturers in China's air conditioning market, there are actually three new battles of certainty, which must be detonated, and "can only go against the trend, not detour or retreat".
First, focus on the healthy upgrading and creation of household air conditioning. On the basis of existing fresh air conditioning, can we iterate or subvert more products or schemes focusing on indoor air quality optimization and performance improvement? It cannot always stay on the optimization of the air volume and noise level of the air conditioning itself, but continue to improve the cooling and heating performance and energy saving performance of the air conditioning, as well as the comfort level of the air volume, and make breakthroughs from the integration of the air conditioner and the new fan, or the dimension of the scheme. This is a breakthrough war for enterprises to cultivate innovative ability and innovative thinking.
Under the consumption upgrade channel, users' attention to indoor air quality "will only increase". However, in recent years, it can be seen that the leading enterprises represented by Midea, Gree and Haier have various concerns, ideas and strategic problems when promoting fresh air conditioning. They have not unified cognition and action to increase the power of technical performance, user experience and market education of fresh air conditioning products. It is very difficult to ignite the new wind with a group of enterprises that lack the leading power in the market. And focusing on the existing fresh air conditioning is meaningful to the industry but lacks more experiential value for users. Always stare at the existing structure of household air conditioning, space to do new air volume, noise adjustment, in fact, innovation space is limited, difficult.
Second, focus on the user's lifestyle and pursuit of air conditioning design, service-oriented and program-based service capabilities. In recent years, the home air conditioning market has been down all the way, even if the high temperature did not save the high-end transformation of the home air conditioning market, scale reversal, but let some inventory machine, low-cost machine shipment accelerated. Correspondingly, it is the home central air conditioning which is redesigned, re-installed and re-served, showing a double-digit growth, and also becoming the first choice for many families to decorate new houses and reinstall old ones. The reason is that household central air conditioning is easier to integrate with home decoration than household air conditioning. At the same time, the user experience is better, and it can also open up with the standard quality of life such as fresh air, floor heating and water purification.
Since the beginning of this year, home central air conditioning has become Midea, Haier and Gree, as well as Daikin, Hitachi and other Chinese and foreign enterprises to seek large-scale growth and profit restructuring of the key point. One is Gree, Midea and Haier at the same time to force home machine after-sales service, Midea even recently launched the "installation fee free" activity for the air duct machine on the e-commerce platform, the second is that Chinese and foreign enterprises continue to dig deep in the pre-installation market to dig deep decoration companies, designers and other channels, at the same time to promote the cross-border integration of home air conditioning and central air conditioning products. With the help of home central air conditioning to promote family consumption of the program, the system of upgrading, is the current many mainstream air conditioning manufacturers must work together to win a battle.
Third, from air conditioning to air solutions of smart home transformation campaign, the long road is difficult but imperative. Over the years, not only the three head air conditioning enterprises, including Hisense, Ochs, TCL, Panasonic, as well as Daijin, Hitachi, Toshiba and other foreign enterprises, in fact, have long recognized the value of air conditioning, in the era of smart home will face a new round of transformation, that is to become the lead role in indoor air quality purification, but must open up and integrate other products and equipment, For example, functional modules such as purification, fresh air, humidification and aromatherapy can be coordinated, and can also be integrated with floor heating to land in indoor all-air and multi-scene.
At present, the upgrading of air conditioning products to indoor air solutions involves the living room, bedroom, toilet, kitchen, full of various opportunities and Spaces. Among them, the kitchen has become a breakthrough for many air conditioning enterprises to promote the landing of air solutions, while the bathroom and cloakroom have also begun to receive attention from many users, and new business opportunities have emerged. These need home appliance manufacturers to cooperate with decoration companies and design companies to promote the education and promotion of users' lifestyle and life concept. It is not selling air conditioners, but customizable air solutions for different families to better meet different families and users.
These three battles, the home appliance circle is informed that some air conditioning has started in 2022, and some just started, but for all air conditioning manufacturers, must go through the test and breakthrough of these three battles, to find new power and engine.
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Jiangsu Jincheng Air Conditioning Engineering Co., Ltd. is a comprehensive manufacturer of special air-conditioning equipment design, production, installation, and commissioning of clean room, electricity, tobacco, civil air defense engineering, medical clean room, clean room, electricity, tobacco, civil air defense engineering, medical clean room. Mainly produce JCZK combined air conditioning unit, cooling tower, glass steel ventilated galvanized sheet pipe, stainless steel pipe, polyurethane ventilation pipe and air conditioning accessories, Jincheng air conditioner is wide, the type, the unique model, superior performance, and user Favused.
