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This year, the rhythm of the air conditioning market is very different from that of last year. The air conditioning market in July and August can be said to be a spurt of growth, which boosted the industry with sufficient confidence. However, after entering September, the market was cold again, just like a wave of cold water was thrown down at the head. In the first two weeks of September (22W36-37) online and offline sales decreased by 20.3% and 39.5% year-on-year, the market size seems to be synchronized with the temperature decline, and for the reasons of the sudden drop in the market after high temperature, Owei cloud network believes that there are mainly the following four points:
High temperature to drive high growth, the market needs a buffer period
Starting from 25 weeks, both online under the drive of high temperature has entered the phase of high growth market, with the release, factories and channel inventory by continual satisfy consumer demand and even overdraft, after the market has entered a high increase of buffer adjustment, declining data is also normal, we can judge the whole market in September or even October will be in the downlink buffer stage;
A new round of sporadic outbreaks hit the market again
The impact of the epidemic on any industry is self-evident. The distribution of the epidemic has once again made a new round of impact on the whole market. Combined with the explosive growth of the air conditioning market in July and August, the decline of the air conditioning category will be more obvious than the other categories, and this trend will remain for several weeks.
The cost enters the downward channel, the channel and the manufacturer price game
Raw material prices decline makes air conditioning costs into the downlink channel, 2022 q4 node also has double 11 is xu li, channels and factory price game also will enter a new stage, especially the online platform, ready for the big promote node can expect to supply the price concessions, the cost of the space game also makes the market into the gathering and consolidation period;
Depending on the weather to eat under the market endogenous power radius is still insufficient
Practitioners believe that air conditioning industry in July and August delighted to have been thinking, because the rapid growth of the two months is not industry inner got glow of vitality, in plain English or god of attendance, rely on the weather, the radius of the endogenous power shortage is difficult to bring sustainable growth, the decline in the high temperature after actually also is as expected.
Conclusion: Owei cloud network that September-October market or will continue to the existing buffer adjustment period, a significant downward trend, in November on the basis of price will have some growth, but is expected to be limited. The overall situation of the air conditioning market has also been revealed throughout the year. It is important to find the internal driving force of the industry. According to the wisdom of Buddha, the air conditioning market should not look outside and get rid of the gambling nature.
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