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In mid-to-late July 2022, the National Climate Center pointed out that high temperature events in China have lasted for more than 30 days, affecting more than 900 million people. From July 27 to August 11, temperatures in most parts of China are expected to be higher than usual.
For the Chinese people, the heat wave has become a national climate event. For the air conditioning industry, the heat wave is a huge marketing event.
So-called "slack season" in the early high temperature "useless" and "stock market such as new" home air conditioning market, this year it affect 900 million people in a high temperature climate events, the superposition of the decline in the epidemic control willingness to spend, not just steaming roast the broad consumer's body and mind, more test of the air conditioning now multiple levels of comprehensive strength.
The first test is the sales and service assurance ability of air conditioning enterprises.
It is well known to the industry insiders that after channel reform and exploration of new channel models in recent years, the channel model of high inventory in response to peak season has been comprehensively transformed, replaced by a new model of flat, low inventory and high turnover. This has put forward new requirements for air conditioning enterprises to deal with the sudden arrival of high temperature in the peak season - whether it can ensure the local explosive growth of sales demand, whether it can guarantee the timely follow-up of after-sales installation, whether it has the ability to deal with the demand differences of different levels of the market.
The offline channel monitoring data of AVC W28(July 4-10) show that the sales volume and sales scale of air conditioners in offline department stores and supermarkets across the country have increased significantly compared with the same period last year, and the high temperature in many places has directly promoted the growth of air conditioners sales. In this round of sales growth, some brands are doing well and others are not.
In the face of this wave of high temperature, only in the sales and maintenance, warehousing, transportation and other aspects of the preparation of the brand can show brilliant sales performance before the sudden demand outbreak.
According to the National Business Daily, sales of TCL air conditioners continue to explode in ultra-hot areas. In Sichuan and Chongqing, for example, the average daily retail sales of TCL air conditioners are three times that of normal days.
According to a report on July 14 by CCTV's business channel, TCL air conditioners have exploded since June, selling more than 1.5 million units from June 1 to July 10, an increase of more than 50 percent year-on-year.
The second test is the reliability and attractiveness of air conditioning products.
Even in the three-level and four-level sinking market, household air conditioners are now centered on the demand for new ones. Faced with the rapid demand for new ones inspired by the rolling heat wave, the attractiveness and reliability of new air conditioners are particularly important.
Industrial air conditioning, chemical fiber industrial air conditioning, chemical fiber industry refrigeration, textile industrial air conditioning, dust-free workshop cooling, ventilation pipeline, cooling tower, freezer and other air conditioning units and accessories.
Jiangsu Jincheng Air Conditioning Engineering Co., Ltd. is a comprehensive manufacturer of special air-conditioning equipment design, production, installation, and commissioning of clean room, electricity, tobacco, civil air defense engineering, medical clean room, clean room, electricity, tobacco, civil air defense engineering, medical clean room. Mainly produce JCZK combined air conditioning unit, cooling tower, glass steel ventilated galvanized sheet pipe, stainless steel pipe, polyurethane ventilation pipe and air conditioning accessories, Jincheng air conditioner is wide, the type, the unique model, superior performance, and user Favused.
