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According to industrial online monitoring data, in March 2022, the production of household air -conditioning was 16.212 million units, a year -on -year decrease of 3.68%, and sales of 16.673 million units, an increase of 4.93%year -on -year. Among them, domestic sales increased by 3.25%year -on -year, exports increased by 6.64%year -on -year, and industrial inventory increased by 2.59%year -on -year. From the perspective of surface data, the overall industry is developing smoothly, and the domestic and foreign marketing markets have highlights, but they are slightly separated from the experience of industry people.
The overall air -conditioning industry chain market in March presents the following characteristics:
Terminal sales are still dazzling. According to feedback from the retail terminal, although the retail price of online and offline in March continued to grow, sales and sales have declined year -on -year. The epidemic sealing control has a great impact on all aspects of the domestic industry. Production, supply chain supporting, logistics transportation, sales installation, consumption suppression, etc. are all the dilemma encountered at the moment. These realistic problems have also produced a certain negative role in the industry's subsequent development and consumer confidence. Judging from the market survey of the industry online in late March, the bleak performance of the retail port has also caused some enterprises to lay down production in April. We will continue to pay attention to subsequent changes.
Enterprises shift from "scale orientation" to "profit -oriented". Enterprises pay more attention to profit and cash flow, and focus on market segments to push new products. In 2022, the pressure of the air -conditioning industry has developed into an industry consensus, but enterprises have not given up their efforts. On the one hand, they actively respond to the impact of the epidemic situation repeatedly. At present, a number of air -conditioning companies have launched fresh air -conditioning to respond to consumers' demand for the new fashion of health consumption. In addition to the product port, some extension areas and products also get more attention, such as the new energy industry and the energy storage industry.
The production and sales of upstream compressors have decreased slightly. In March, the rotor compressor industry produced 23.069 million units, a year -on -year decrease of 1.5%; sales of 24.469 million units, a year -on -year decrease of 2.31%. Due to the overall market optimistic in March last year, and the high production and sales base, the year -on -year decline in production and sales of this year. Due to the upcoming peak season of air -conditioning sales, the demand for stocking enterprises in air -conditioning companies has increased, and some compressor inventory has been digested. March inventory decreased by 24.33%year -on -year. At present, facing poor terminal demand and tight supporting resources, compressor companies are more cautious about the operation of the market outlook. On the one hand, they are afraid of the shortage of supply, and on the other hand, they are worried about the sudden cut of downstream companies.
The production growth in April. The air -conditioning industry chain still has strong seasonal characteristics. March and April of each year are the peak production season, which is a key month for enterprises to ship. For air -conditioning companies, no matter what the market is entering the second quarter, it will make sufficient stocks for channels. Although the situation in March and April is not optimistic, some companies have lowered production in April, but the overall production performance is quite stable. According to industry online statistics, in April 2022, the household air -conditioning industry had 16.82 million units, an increase of 5.4%over the same period last year. Among them, the domestic sales of production increased by 14.9%and the export layout increased by 5.3%. Although some companies have recently lowered their output, the overall production of production in April still maintains positive growth.
From the perspective of the market market, at the macro level, the current decline in monetary policy has been strengthened. Consumption stimulates hair dryer to encourage large consumption of automobiles and home appliances, and the real estate market policy has relaxed to the property market policy. Growth is worthy of attention. From the perspective of the industry itself, logistics and installation under the short -term epidemic affects the sales of air conditioners, but the toughness of the demand for air conditioning is still there.
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