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2021-2022 China Air Conditioning Industry Summit is held in Beijing recently. Representatives of participating companies on the overall operation and characteristics of my country's air-conditioning industry 2021 cold year, 2022 cold year market trends and opportunities for the opportunity challenges and the responsibility of the air-conditioning industry under the dual-carbon targets were analyzed and discussed.
The monitoring data released on the forum shows that the retail volume of 2021 cold year is 50.35 million, down 5.8% year-on-year; the retail sales size is 159.88 billion yuan, a year-on-year slight down 0.1%, and the overall market is relatively stable. The air-conditioning industry exhibits certain toughness under the weight. Since July 1, last year, my country's implementation of air-conditioning energy-efficient new national standard, domestic air-conditioning enterprises accelerate the empty-regulation of old energy, fixed frequency air conditioners, and increase the strength layout of new level energy efficient air conditioning products. Oviyun network data shows that 2021 cold year, the market sales in the fixed frequency air conditioning line accounts for 2020 cold year reduced 19.6 percentage points to 8.7%, and the offline market fell by 16.3 percentage points to only 3.2%, with fixed frequency air conditioning Detached until clean, high energy efficiency, energy-saving products become mainstream markets.
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"According to the assumption of the association, China's air-conditioned social guarantee is 540 million, and the domestic retail market has more than 50 million sales a year, and a large part is that the update demand is caused, which is the update of social insurance, and these It is driven by the new demand for replacement requirements. "The Secretary-General of China Household Appliances Association said in the forum, the industry should cherish this market resource, use innovative technology, upgrade products to meet market demand, such as new air conditioning, no wind Technology, Washing air technology, sleep air conditioning, sterilization health technology, etc., is the new technology product that is popular with consumers, is also a new consumption trend.
Based on the current situation, the relevant air-conditioning enterprises are expected to rise, 2022 cold year air-conditioning markets are expected to fall back. In particular, the air conditioners in the rural market have only more than 70 units, and the potential market demand is still large. At the same time, as the user's group's continuous segmentation, the user's aggregation is constantly changing, the circle level is gradually increased, and the young segment representative represented by Z generation will gradually support the new future of China. At the same time, the silver firing is increasingly concerned , The demand for the old product is highlighted. In addition, new scenarios such as elevator air conditioners, kitchen / bathroom special air conditioning, etc. will also bring new incremental spaces for the development of the air conditioning industry.
"The domestic air-conditioning industry has been developed more than 30 years. Although the penetration rate is lower than some mature market, the market share has come from the stock exchange market, and the air-conditioning operation will bid farewell to high-ascending rate, market competition is even more fierce." China Lü Shenghua, the main network of home appliances, said that "the brand competition pattern still has large variables, and the waist enterprises will differentiate in the competition, three years later, the air-conditioning industry will form a new brand competition pattern."
