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In recent years, the trend of upgrading the air conditioning industry has been getting higher and higher, and a particularly important upgrade node will come in 2020: under the double attack of zUI strict air conditioning energy efficiency standards and COVID-19 epidemic in history, the major upgrade of air conditioning products has been unstoppable.
Open in the outbreak, a let people know the value of health, breathing the air, which puts forward new requirements for air-conditioning: with since the functions of cleaning, air purification, air-conditioning manufacturers also open change train of thought, from the past single "adjust temperature" to turn to "both temperature and air cleanliness" design idea transformation, air-conditioning products function is becoming more and more diversified.
In the middle of the year, ZUI tightened its air conditioning energy efficiency standards, which helped upgrade the air conditioning energy efficiency. Under the "new NATIONAL standard", the original energy efficiency level has been changed from level 3 to level 5, and evaluation and assessment systems for fixed-frequency and variable-frequency air conditioners are no longer set. Due to the "new NATIONAL standard" more stringent evaluation standards, the old efficiency air conditioning elimination rate is also very surprising: industry insiders predict that after the formal implementation of the new national standard, the old efficiency air conditioning product market elimination rate will reach about 45 percent. Thus, driven by the "new national standard", air conditioning manufacturers have also accelerated the conversion and new energy efficiency of their air conditioning products.
Under the double force, the process of air conditioning product upgrade is greatly accelerated. But as a result of special market circumstance this year, air conditioning market also encountered a few twists and turns. Due to the impact of the epidemic, consumers' demand for air conditioners has been restrained, and there has indeed been a period of downturn.
In order to boost sales, air-conditioner manufacturers have seized every promotion node, rolling out discounts and benefits, live broadcast with goods bombing...... Until the annual ZUI for the important double eleven promotion, many manufacturers finally sacrifice a killer mace.
But a price war is not a wise move. Industry analysts believe that gone through the baptism of the special period and the "new gb" epidemic, can clearly see that the core of consumer demand has changed, in order to "healthy, fresh air, dust, in addition to bacteria, since the clean" to represent the diversity of demand has become the market mainstream, consumption upgrading trend is clear. Under such a background, both air-conditioning manufacturers and air-conditioning core component manufacturers should open their minds to the updating and iteration of air-conditioning products, instead of merely attracting customers with low prices.
Of course, under the general trend of upgrading, short-term price war is also expected in the industry. Since the air conditioning market officially entered the energy efficiency upgrade stage in July this year, there is a certain buffer period, and consumers also need some time to accept the new energy efficiency air conditioning. Therefore, appropriate benefits and discounts of the new energy efficiency air conditioning can promote users to better accept the new energy efficiency air conditioning. Industry pointed out that if the notice can be found, the double tenth brand a few head breaks zui also for more new energy efficiency of air conditioning products, intention is to promote new energy efficient air conditioning, until after the big promote, the market will be gradually returned to normal, price wars, and new energy efficient air conditioning will be gradually accepted by people.
Industry experts pointed out that the air conditioning industry should realize that to meet the upgrade needs of users is the only way for air conditioning manufacturers, price war can only be a temporary profit, not suitable for long-term development. After experiencing the special period of the epidemic and the baptism of the "new national standard", as the main participants in the air conditioning industry, both air conditioning manufacturers and core component manufacturers should pay more attention to the needs of users, listen to their voices, and jointly promote the iterative upgrading of air conditioning products and the take-off of the air conditioning industry.
